Announcement of implementation tracer service “SHIMENAWA” authenticity certification.

We implement tracer service SHIMENAWA authenticity certification for damage to brand value from counterfeit products of overseas.
 

We will be introduced this equipment for the new product which begin selling from May 2024. We will keep trying to save TOJIRO brand value and furthermore we will provide new measure, functional like an improving customer loyalty.

■About SHIMENAWA

SHIMENAWA is tracer service of brand-protection which is produced by SBI Traceability, Co., Ltd. (Headquarter: Minato ward, Tokyo, CEO: Tomohito Wajima)

You can simply use your smartphone to read the IC tag set on the product without a dedicated app. By doing so, you can access digital information registered on the blockchain platform, including details about when, where, and who manufactured the product, therefore confirming its authenticity.

1. To prevent selling through illegal channels and protecting brand value through authenticity verification and official product management features.

2. Providing the brand story of products for consumers.

3. Acquiring the data for marketing purposes, including detection areas of opening the product.

4. Simply using the smartphone to read the NFC tag set on the product without a dedicated app, adopting multilingual.